Hello! I’m Senthil.

I'm a seasoned UX/UI Lead with over 20 years of experience in crafting intuitive, user-centered digital solutions across web and mobile platforms. With a foundation in design thinking and front-end development, I bridge the gap between strategy and execution, ensuring seamless alignment between user needs and business goals. I’ve led cross-functional collaboration with stakeholders, analysts, and engineers, and have successfully delivered in both Agile and Waterfall environments. In my recent role as a Design System Lead, I’ve driven scalable design frameworks that promote consistency, accessibility, and efficiency across enterprise-level products. Passionate about continuous learning and mentoring, I thrive in dynamic environments where design excellence meets business impact.

Works.

Citi Deal Express

Deal Express is a customer relationship management (CRM) application that assists users in converting a lead into a deal and completing it. Users will go through the various stages of the deal and enrich it before closing it.

Clients.

Peers Corner

"It is very rare to find a person who has a great UX perspective and is able to visualize beautiful solutions and also being able to collaborate really well with all the stakeholders..."

By Arun Raghunath - Architect at iExceed

"He has a unique blend of artistic and technical skills that make him the "go to" person for anything UI or UX related. Senthil works well under pressure and always produces on time, often for multiple projects..."

By Samuel Shum - CRM Solution Architect at Citi